Why High Achievers Struggle to Lose Weight (Even When They’re Successful Everywhere Else)
- ianwoodsc
- Oct 20
- 4 min read
Let me set the scene here. You’ve built a career, a business, a family, a life that works. You know how to set goals, lead people, make things happen.
Yet, when it comes to fitness or losing weight… it just doesn’t click.
You can close deals and run meetings with confidence, but you can’t seem to stick to a gym routine for more than a few weeks.
If that sounds like you, I've got you covered in this blog.
This blog breaks down why high achievers struggle to lose weight, and how to finally build a fitness routine that fits your real life. Not some perfect, optimised version of it that doesn't exist.
Successful People Aren’t “Winning” Everywhere... And That’s Okay
A lot of coaches talk about “training like the top 1%.” But let’s be honest, who are the top 1%?
If you look at the top 1% financially, most of them are not in great physical shape.
Elon Musk is one of the richest people on the planet… and I don’t think anyone’s calling him a fitness icon.
The truth is, if you’re in the top 1% in one area, you’ve probably sacrificed plenty of others.
And that’s fine, success in business or family life often comes with trade-offs.
But those same habits and mindsets that built your success might actually be the reason you’re struggling to lose weight.
1️⃣ The Myth of “How You Do One Thing Is How You Do Everything”
You’ve probably heard this one before. It’s motivational. It sounds powerful. It’s also wrong.
How you do one thing is absolutely not how you do everything.
I coach people at a really high level. That’s something I take pride in.
But if you ask my wife how good I am at putting the washing away… she’ll tell you I’m in the bottom 1%.
We’re humans, not robots. We compartmentalise. You can be elite in one area and mediocre in another. That’s normal.
But when you try to bring your “high performer” mindset into fitness, expecting perfection, it backfires.
Fitness success doesn’t look like business success. The rules are different.
2️⃣ All-or-Nothing Thinking: The Silent Killer of Consistency
High achievers love being all in.
You’ve probably been told that success means working harder, longer, and being perfectly consistent.
But in fitness, that mindset burns people out.
You don’t need to be “all or nothing.”You need to be “always something.”
You don’t need to train six days a week or track every calorie to the decimal.
You just need to show up often enough, 60–70% consistency beats 100% effort that burns out in a month.
Think about the minimal effective dose, and compound interest, rather than taking out huge loans to try to win the lottery.
Fitness is not about intensity. It’s about identity. You don’t need to be the fittest person in the room, you just need to be the person who keeps going.
3️⃣ You’re Trying to Fit Your Life Around the Perfect Plan
You love systems. You love optimisation. So you pick some high-performance training plan, say six sessions a week, a hybrid push-pull-squat-run-limbo split, and then realise it doesn’t fit your life.
The truth? You shouldn’t try to fit your life around your training. You need to largely fit your training around your life.
Your workouts should support your business, family, and energy, not compete with them.
The optimal plan for you is one that works when you’re busy, tired, or travelling, not just when everything’s perfect.
Progress doesn’t come from finding the “optimal” plan on paper. It comes from finding the repeatable one.
4️⃣ Treating Fitness Like Your Career Doesn’t Work
High achievers love data. Metrics, spreadsheets, KPIs, that sort of thing. So you bring that same analytical brain into fitness.
You track calories, macros, progressive overload, heart rate zones, and then you get frustrated when the results don’t line up exactly.
Here’s the thing: your body isn’t a spreadsheet. It’s not a machine that outputs results on a fixed schedule.
Fitness is part science, part art.
Yes, you need structure, but you also need intuition.
Some days, you push hard. Some days, you recover.
That balance is what creates real, lasting results.
5️⃣ Your High Standards Create Low Motivation
You’re used to being the expert, the one in control. So when you walk into a gym and suddenly don’t feel competent, it’s uncomfortable.
Most high achievers hate being beginners again. So instead of sitting in that discomfort, they quit.
But here’s the truth: you can’t skip being bad before you get good. You didn’t become great at your career overnight, it took years of practice. Fitness is the same.
If you let yourself be a learner again, you’ll make progress faster than you think.
6️⃣ You’re Rushing Everything
You run your life at 100 miles per hour, meetings, calls, kids, emails. So it’s natural to try to apply that same pace to fitness.
You want fast workouts, fast fat loss, fast food.
But your body doesn’t reward speed. It rewards consistency and quality.
Slow down.
Take your time between sets. Eat meals sitting down, without your phone. You’ll recover better, feel better, and actually enjoy it.
Fast doesn’t equal better.Better equals better.
7️⃣ You Outsource Everything... Except This
You’ve built success by delegating. You have a team, an assistant, maybe even a house cleaner.
But fitness is one area you can’t fully outsource. You can hire a coach (hey 👋), but you still have to do the reps, make the meals, and show up for yourself.
You can’t automate your health. You have to own it.
But you can delegate the thinking, the researching, the decision making, the stress .
Final Thoughts: Why High Achievers Struggle to Lose Weight
If you’ve been wondering why high achievers struggle to lose weight, it’s not because you’re lazy or undisciplined. It’s because you’ve been applying the wrong success framework.
You don’t need a harder plan. You need a better fit.
That’s what I help people do, build fitness that fits your real life. A system that works for busy business owners, parents, and high performers who already have a lot on their plate.
Because being successful in life should include feeling good in your body, not just your bank account.
👇 Want Help?
If this resonated with you, my 1-1 coaching is designed for busy high achievers who want fitness that actually fits (and works).You can learn more or APPLY HERE.





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