How Much Protein Do I Need? The Truth (And Why Everyone’s Confused)
- 5 days ago
- 2 min read
“How much protein do I need?”
It’s one of the most searched nutrition questions, and one of the most overcomplicated.
Between social media, supplements, and high-protein products, it’s no surprise people feel confused.
So let’s simplify it.
Here’s the truth about how much protein you actually need, especially if you’re over 35 and trying to lose fat and build muscle.
Why Protein Is Everywhere Right Now
Protein has become the star of nutrition advice, and for good reason.
Adequate protein intake:
Supports muscle retention
Improves satiety
Helps with recovery
But like most trends, it’s been taken too far.
How Much Protein Do I Need? (The Simple Answer)
For most people I coach, a realistic and effective target is:
1.5–2.0g of protein per kg of bodyweight per day
That’s it.
If someone’s intake is currently very low, we don’t jump straight there, we meet them where they’re at and build up gradually.
Protein targets should support adherence, not create stress.
Why More Protein Isn’t Always Better
There’s a point where increasing protein further:
Adds calories
Reduces dietary flexibility
Doesn’t improve fat loss
Fat loss will not occur without a calorie deficit, no matter how high protein intake is.
Protein supports fat loss by maintaining muscle mass and creating satiety, but calories determine fat loss.
The Collagen Protein Problem
Collagen is massively overhyped.
It’s not useless, but it’s not a high-quality muscle-building protein.
If your goal is strength, muscle retention, or fat loss, collagen should never replace complete protein sources.
High-Protein Foods: Helpful or Hype?
High-protein products can be convenient.
But for most people:
They’re expensive
Unnecessary
And often worse than real food
You don’t need specialist products to hit protein targets.
Better Protein Strategy (What I Recommend)
Instead of obsessing over products, focus on:
A variety of protein sources across the day
Getting enough protein at main meals
Prioritising protein earlier in the day
Good options include:
Greek yoghurt
Red and white meat
Fish
Plant-based sides and combinations
The Biggest Protein Mistakes I See
Too little protein at breakfast
Under-eating at main meals
Relying on poor-tasting protein snacks to “top up”
Fix meals first. Snacks second.
Final Thought: Protein Should Make Life Easier
Protein shouldn’t be another thing you stress about.
Get into the right range. Hit it consistently. Move on.
That’s how nutrition actually supports long-term progress. For help with making your nutrition effective but low stress and actionable in your everyday life, check out my next intake of Start With 6.





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