You're not new to this, but you're not where you want to be either...
You've been lifting for a while and you're putting in the work.
But your progress has stalled.
Your strength has plateaued.
Your physique isn't changing.
Your nutrition feels like never ending guesswork.
You're too experienced for cookie cutter plans, and too busy for the 6 day
"grind harder" routines and tracking every calorie for forever.
STRONG IN 60 is your personalised system to break that cycle.
In just 60 days, you'll gain clarity, structure and massive momentum with 1-1 coaching tailored to your life, your body, and your goals.
This isn't a cookie cutter plan. This is REAL coaching, for REAL people, who want REAL results.
Give me 60 days and I'll give you visible progress
✅ Build visible muscle with joint friendly training
✅ Drop stubborn fat without food obsession or all or nothing diets
✅ Reignite motivation with expert structure and support
✅ Stop second guessing your approach and start progressing with purpose
No fluff.
No overthinking.
Just clear steps, consistent effort, and lasting results.
WHATS INSIDE STRONG IN 60?
Tailored Strength Programming
Forget bro splits, random WODs and regurgitated PDFs.
You'll follow a custom real world programme designed around:
✅ Your goals: Strength, muscle and fat loss
✅ Your schedule: 2-4 sessions p/w to fit your life
✅ Your body: Smart joint friendly movements
✅ Your experience: No guesswork, no wasted time.
Accountability and Expert Support
You're not alone with this. I'm in your corner with:
✅ Weekly 1-1 check-ins for clarity, progress and tweaks.
✅ Ongoing feedback in the TrueCoach coaching app.
✅ Monthly coaching calls to keep momentum high
I'll adjust your plan based on your life, not force you to bend to mine.
Real World Nutrition Coaching
No banned foods. No generic meal plans. No 14 day detoxes.
Together we will simplify your nutrition to:
✅ Hit realistic calorie and protein targets
✅ Eat better without meal plans and misery
✅ Master your 3-5 key habits that make consistency automatic.
✅ Learn how to eat out, travel and live life, without blowing progress.
Recovery, Resilience and Results
You're not 21 anymore, and that's not a problem.
We will build strength and resilience with:
✅ Time efficient mobility work
✅ Recovery strategies tailored to your lifestyle
✅ Sleep, stress and fatigue management tools.
Feel strong, energised and ready to train, not wrecked and worn down.
BONUS: Your Success Toolkit
✅ 600+ high-protein pre-tracked recipes
✅ 30+ Restaurant Survival Guides
✅ The We Fuel Athletes Nutrition Education System
✅ No Fluff Welcome Pack to hit the ground running
Everything you need to succeed. No fluff, no filler.
COACHING FORMATS AVAILABLE
STRONG IN 60 is a bespoke 1-1 coaching programme delivered in 3 formats. We will chose the format during your application call based on your goals, location and budget. Most clients start in-person or hybrid, then transition online after 60 days.
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✅ STRONG IN 60 is for you if:
✅ You're aged 30-45 and want to look, feel and perform better
✅ You've got 1-5 years of gym experience
✅ You're stuck in a rut or second guessing everything
✅ You want results without sacrificing your lifestyle
✅ Your ready to follow a clear plan and put in the work
❌ STRONG IN 60 isn't for you if:
❌ You think soreness is the goal and rest days are for the weak.
❌ You want someone to scream at you to "dig deeper" and "want it more".
❌ You expect 6 week abs by cutting carbs and ditching your social life.
❌ You value hype over substance
This is a high touch, results driven programme. If you're serious about the way you train and eat, lets talk.
SEE WHAT'S POSSIBLE WITH 1-1 COACHING
JAMES MOORE
“Ian is the BEST coach I have ever worked with. His dedication to his clients is unmatched. Couldn't recommend him enough"
⭐️⭐️⭐️⭐️⭐️
MEET YOUR COACH
Ian Wood, MSc ASCC FRCms PN1
I'm not just another online coach or influencer. I'm not here to share the method I just learned to lose my first 5kg.
With 20 years experience, I've coached TeamGB athletes, World Champions, served as a Head Coach in a private facility, lectured in university sports science, and genuinely helped hundreds of every day lifters make elite-level progress.
Coaching is my life, and I pride myself on cutting through the fluff and the noice to help people focus on what actually matters, and what actually moves the needle.
If you're stuck, feeling like you've tried everything and it hasn't worked, you need an expert.
This is where I can help.
