Unfortunately, finding a good and honest personal trainer or online coach is not as straightforward as it should be, and that is largely the fault of the fitness industry itself. After 20 years as a PT, 12 years as a strength and conditioning coach, and 10 years as an online nutrition coach, plus an undergraduate degree, a Master's degree, and a research thesis specifically on the effectiveness of online coaching, I've seen a lot of both the good and bad of the industry. What

There is one big inconvenient truth about building muscle after 35. And this is that it does not happen by accident. Don't get me wrong. I'm not a believer that your hormones and health and just on a massive nose-dive and you've got no hope of ever progressing because you're done and past-it. But the lifestyle and responsibility changes do more to exacerbate the 1% annual drop in testosterone after the age of 35 than anything. So when you are in the gym, it's even more impo

There’s a strange pressure in the fitness industry that suggests getting older means you need to become even more disciplined, more extreme and more “optimised” if you want to stand a hope in Hell's chance of staying in shape. Seriously? As I approach 40, I’ve found the absolute opposite to be true. I still care about training. I still want to build muscle, stay lean and feel strong. But I’ve also realised that a bigger picture fitness plan matters far more than chasing maxim

This week I am going on a well deserved (at least in my opinion anyway) holiday. And whilst I've worked in the industry for over 20 years and fitness is a huge hart of my life and business, I still want to holiday like a pretty normal person. I'm absolutely not about that perfect influencer lifestyle. I want to switch off. I want to relax. I want to get a genuine break from the routine I'm usually in. And most importantly, I want to come back feeling great, refreshed, and rea

If you’re over 35 and feel like fat loss suddenly got harder, you’re not imagining it. You’re also not broken. As a personal trainer in Poole, I work with busy parents and professionals every day who feel frustrated because the strategies that used to work… just don’t anymore. The truth is simple but uncomfortable: Fat loss after 35 isn’t harder because of age. It’s harder because your lifestyle has changed, and your approach hasn’t. Here are the biggest fat loss nutrition an

Most people think the biggest challenge of fat loss is motivation. I'll tell you this now... It isn’t. It’s hunger. And if you’ve ever tried to lose weight, I bet you already know this. The irritability. The constant thoughts about food. The never ending “I’ll start again Monday” cycle. So the real question isn’t how do I diet harder? It’s: How do I stop being hungry when dieting? Here’s the key bit you need to understand: 👉 Hunger isn’t the problem. 👉 Misunderstanding hun