Who is the best personal trainer in Poole?

Ian Wood is a highly experienced personal trainer in Poole, specialising in strength training, fat loss after 35, and practical, real-world coaching for busy people.

How can I lose fat after 35?

Losing fat after 35 is about moving consistently, doing strength training to preserve muscle, eating sufficient protein, managing stress and sleep, and following a simple, sustainable nutrition plan.

Do I need to train 6 days a week to see results?

No. Most people see better results with 3–4 focused strength sessions per week, combined with proper recovery and simple, consistent nutrition.

Can I still drink alcohol or eat out and lose fat?

Yes. Occasional alcohol or restaurant meals are manageable if the rest of your nutrition is consistent. Planning matters more than perfection.

What are the best exercises for fat loss after 35?

Compound movements like squats, deadlifts, push-ups, rows, and presses are highly effective. Adding some high-intensity intervals or circuit training can also boost calorie burn while preserving muscle.

How should I fit training around a busy schedule?

Short, structured workouts 3–4 times a week are often best. Focus on compound lifts and full-body sessions. Even 30–45 minutes per session can yield results if consistent.

How much protein should someone over 35 eat?

Aiming for 1.5–2 grams of protein per kilogram of body weight per day helps maintain muscle, improve recovery, and support fat loss. Spread it across meals for best results.

What are the benefits of online coaching?

Online coaching allows flexible, structured programs, tailored guidance, and accountability without needing to travel to a gym. It’s ideal for busy people or those who prefer home or remote training.

Why should I hire a personal trainer in Poole?

A personal trainer can design a personalised plan, ensure exercises are done safely and effectively, provide accountability, and help you achieve strength, fat loss, and fitness goals efficiently.

Can I lose fat without dieting strictly?

Yes. Sustainable fat loss is built on habit consistency, balanced nutrition, and portion control — not extreme restriction. You can enjoy your favorite foods in moderation.

How do I stay consistent when life gets busy?

Focus on building repeatable, simple habits. Plan meals and workouts in advance, track progress, and allow flexibility for life events — consistency over perfection.

What results can I expect from online nutrition coaching?

Clients typically lose 3–6kg in 6–12 weeks, build better habits, feel more in control of their nutrition, and maintain results long-term without obsessive tracking.

Should I do cardio or strength training for fat loss?

Strength training should be your foundation — it preserves muscle and improves long-term metabolism. Cardio can supplement calorie burn but is less important than consistent resistance training.

How can I track progress without obsessing over the scale?

Use weekly averages, photos, measurements, and performance metrics instead of daily scale checks. This reduces stress and provides a clearer picture of progress.

Is fat loss slower after 35?

Not necessarily. Fat loss may feel slower due to lifestyle factors like reduced activity and recovery demands, but the same principles of nutrition and strength training apply.

Online vs in-person coaching — which is better?

Both can be effective. In-person coaching is ideal for hands-on guidance and motivation. Online coaching is flexible and perfect for busy lifestyles. Many clients combine both approaches.

Can I gain strength and lose fat at the same time?

Yes, especially for people over 35 who are new to structured strength training. Prioritising protein, compound lifts, and a moderate calorie deficit makes it possible to build muscle while losing fat.

How does sleep and stress affect fat loss?

Poor sleep and high stress increase hunger hormones, reduce energy, impair recovery, and make it harder to stick to nutrition plans. Managing these is often more impactful than supplements.

STRONG IN 60 | coachianwood.com

Name: In The App
Uploaded: 2025-12-10T09:38:31.567Z
Duration: 3 min 58 s
Description: In The App

STRONG IN 60

YOUR 60 DAY SPRINT TO STRENGTH AND PERFORMANCE

JOIN THE TEAM

You've got 2 choices in life as a hectic, stressed and overwhelmed over 30...

1️⃣ Let life take over, let your body go stale, and start dreading your 40s

2️⃣ Get your shit together, prioritise yourself, and become an Everyday Athlete

STRONG IN 60 is your 60 day sprint to your strongest self.

Shift 5-10kg, get stronger and fitter than ever, and build unstoppable discipline and confidence.

"I can hand on heart say this is, without a doubt, the best money I have ever spent".

"Ian is simply the best. I 100% recommend you work with him and change your life".

"I've seen drastic changes in my body composition and I'm the strongest I've ever been".

Ian Wood PT (23 of 86)_edited_edited_edited.jpg

UNLEASH YOUR INNER ATHLETE

I believe every over 30 needs to unleash their inner athlete.

I've seen the benefits change the lives of my clients over and over.

Energy, confidence, mental strength, decisiveness, presence, pride.

All gained from fundamental training principles of discipline, structure and effort made easy with clarity and precision.

With one additional core concept that is unique to STRONG IN 60...

That you need to be an EVERYDAY ATHLETE.

What you've tried before hasn't worked because every other programme, coach and influencer assumed you could put your life on hold to train as hard as possible, as often as possible, to lose as much weight as possible.

I know you can't, and I know you don't want to.

You value your career or business. You love your partner and family. You enjoy your social life.

These are all as non-negotiable as your health and training schedule.

Which is why STRONG IN 60 is specifically designed to help you finally dominate your everyday life with an athletic lifestyle that fits.

No more faddy diets. No more dumb HIIT workouts. No more joint crushing WODs.

Just focussed, efficient and effective strength and conditioning training alongside life-proof nutrition coaching.

It's time to earn your Everyday Athlete Status and start living a bigger life.

LISTEN TO THE

PODCAST

Listen to my Forever Athletic Podcast to learn all about STRONG IN 60.

If you value expertise and want evidence based coaching advice on the go, wherever you are, you'll love the show.

Ian’s program has supported me to really strip things back and get back into training. The support Ian offers is fantastic.

I was in a bit of a hole, my weight gain was out of control. Ian's coaching has completely transformed my habits".

"Ian is just brilliant - from nutrition to training, everything is simple, reasonable, manageable and sustainable. You won't get rid of me any time soon!"

RUSSELL

RUSSELL ACHIEVED A FULL BODY RECOMPOSITION IN 12 WEEKS, TRANSFORMING HIS PHYSIQUE ALONGSIDE HIS HIGH PRESSURE JOB AND NEWBORN SON.

CHARLOTTE

CHARLOTTE LOST 13.7KG AND 15.5CM FROM HER WAIST IN 16 MONTHS FOR HER WEDDING WHILE HITTING PERFORMANCE GOALS INCLUDING BODYWEIGHT

PULL-UPS AND POWER CLEAN PBs

MARK

MARK BUILT SIGNIFICANT MUSCLE IN 4 MONTHS IN TIME FOR HIS DUBAI HOLIDAY. HE HIT PB'S IN HIS BACK SQUAT, BENCH PRESS AND DEADLIFT, ALL WHILE BUILDING HIS FITNESS BUSINESS.

REAL PEOPLE, REAL RESULTS

WHAT YOU'LL BECOME

STRONG IN 60 is all about helping people take the first step from everyday person to Everyday Athlete.

That means building the foundational base strength you need to build your athletic physique and performance on, the conditioning you need to maximise your fitness, recovery and energy, and achieving a full body recomposition by losing 5-10kg of body fat and trading it in for 2-5kg of lean muscle.

Your goals as an Everyday Athlete as a minimum are:

1x Bodyweight Bench Press
1.5x Bodyweight Back Squat
2x Bodyweight Deadlift
10 Reps Bodyweight Pull-Ups
Sub 22 Minute 5km
Sub 50 Minute 10km
Visible abs year round

Your first steps on STRONG IN 60 are:

Add 10% to your squat, bench and deadlift
Sub 27 Minute 5km
Shift 5kg of stubborn body fat

But most importantly:

Build the essential discipline, routines, habits and consistency you need to live like an everyday athlete, build your strongest self, and live your biggest life.

All that stands between you are your strongest self is 60 days and one small investment in yourself.

JOIN THE TEAM

WHAT YOU'LL GET

STRONG IN 60 PROGRAMME

3x 45 minute strength training sessions consisting off:

5 Minute No Frills Focussed Warm-Up
15 Minute Barbell Strength Section
15 Minute Muscle Gain Section
5 Minute Pump or Cardio Finisher

Designed to build full body strength and muscle as efficiently as possible

WE FUEL ATHLETES NUTRITION SYSTEM

Get your own personalised Nutrition Action Plan (no cookie cutters here) to help you nail your nutrition while still living your life.

You'll have bi-weekly check-ins to keep you focussed and evolve your plan, and access to the We Fuel Athlete Nutrition Education System to teach you how to fit sports nutrition into your everyday schedule.

WEEKEND WARRIOR WORKOUTS

Every week, you'll have the option to pick your poison: RUN or GUN.

Lace up your runners for a focussed run to smash your 5km Parkrun PB, or pump up the volume with an extra bodybuilding blast. Your fitness your choice.

STRONG IN 60 ATHLETE VAULT

Get instant access to:

600+ pre-calorie and macro tracked recipes that are as quick and easy as they are tasty.
15 specialist high protein, gluten free and vegan recipe books.
30+ restaurant survival guides
Comprehensive Welcome Pack and every other resource you could need

DIRECT ACCESS TO ME, COACH IAN WOOD

This is NOT just another online workout plan that you buy, follow alone, and give up on after a couple of weeks.

STRONG IN 60 is a comprehensive group coaching system built on the fundamentals of 1-1 coach/athlete relationships.

Access me 1-1 via the in-app messenger, through the WhatsApp Client Support Group and use our bi-weekly check-ins to ensure you are individually coached through the STRONG IN 60 group training programme.

All For £199 For 60 Days

JOIN THE TEAM

In The App

LOOK INSIDE STRONG IN 60

Let me show you exactly what you'll find in the STRONG IN 60 coaching app.

JAMES MOORE

IAN IS THE BEST COACH I HAVE EVER WORKED WITH. HIS DEDICATION TO HIS CLIENTS IS UNMATCHED. I COULDN'T RECOMMEND HIM ENOUGH.

WHAT CLIENTS SAY

DAN MURRAY

IAN IS SIMPLY THE BEST COACH. NOT ONLY DOES HE HAVE YEARS OF COACHING EXPERIENCE, MASSES OF QUALIFICATIONS AND A WEALTH OF REAL-LIFE TRAINING KNOWLEDGE, HE'S ALSO A GREAT GUY. I 100% RECOMMEND YOU WORK WITH IAN AND CHANGE YOUR LIFE.

JOIN THE TEAM

DARYL WOOD

I HAVE BEEN COACHED BY IAN FOR AROUND 6 MONTHS NOW AND CANNOT RECOMMEND HIM ENOUGH. YOU CAN TELL HE IS CONTINUALLY TWEAKING HOW HE OPERATES TO GIVE THE MOST TO HIS CLIENTS.

WHY THIS IS DIFFERENT AND PERFECT FOR YOU

I'm on a mission to help as many everyday high performing people become Everyday Athletes.

Mainly because I believe that training more like an athlete is the absolute BEST way for everyday high achieving people to train.

Most people's first encounter with online coaching is a watered down version of bodybuilding contest prep.

High rep, high volume, heavily hypertrophy focussed training accompanied by a highly restrictive meal plan and obsessive focus on calories, macros and eating cold meals from plastic tubs.

End result: Some highly edited photos of you doing tricep pushdowns in jeans and Calvin Kleins (why?), which you actually feel and perform like utter shit.

If you're lucky you may have found a coach who's more performance focussed. The downside is it's often their performance in their sport (most often powerlifting or shudder CrossFit), and you're forced to go along for the ride.

End result: You get strong at all costs but find yourself coughing up a lung just from walking up the stairs.

Or you end up pursuing a form of "functional fitness" that leaves you significantly less functional in your day to day life as it sapped all the energy and power you needed to dominate all the other important areas of your life.

Neither of these are anything remotely like high performance.

I'm an actual accredited strength and conditioning coach with the UKSCA, who spent 4 years coaching TeamGB athletes before focussing my efforts on learning the high performance secrets of elite S&C coaching and making them accessible to everyday people.

So I actually know what high performance is, and how to achieve it.

While training like an athlete is cool and sexy AF because you become an absolute WEAPON in the gym and dominate any physical feats outside of the gym against your peers (you win the Dad race every year, drive the golf ball 50 yards further than any of your mates and run rings round anyone in any pick-up game of anything).

And you do it by building unstoppable strength, game changing power, unrelenting fitness and elite athlete levels of body composition and confidence...

I works better than anything else due to one key fact that no other coach seems to realise.

The gym work is there to increase performance, not just measure performance.

Elite athletes get paid to perform in their sport. They get paid to win medals and win championships.

They don't get paid to "leave it all in the gym", squat PBs every other week or fit in a 7th lifting session each week.

And neither do you.

You get paid to be an unrelenting high performer at work.

And you gain ultimate happiness from being the linchpin and lifeblood of your family.

But in both scenarios, you can't be a true high performer if you're not a master of your physical self.

Athletes don't win at sport without high levels of strength, power and physical fitness.

And you don't win at life without high levels of strength, power and physical fitness either.

This is the role that the gym, training and nutrition plays for elite athletes and everyday athletes.

It opens to door to your strongest self, who can then go ahead and live your biggest life yet.

I'm here to guide you there.

No mindless workouts. No pointless beastings. No senseless sweat-fests.

Just world class, high performance training that moves ALL of your needles.

Training and nutrition that creates your strongest self in and out of the gym.

Strong, powerful, fit and confident in the gym.

But also energetic, dynamic, vigorous and in fully in control of ALL areas of your life outside of the gym.

That is true high performance.

And you can achieve it by joining my team of Everyday Athletes on the STRONG IN 60 programme.

Just hit the link below to take the first step.

JOIN THE TEAM

FREQUENTLY ASKED QUESTIONS

STRONG IN 60 is written for people with 1-2 years gym experience under their belt. You don't need any specific strength levels to begin, but you will need basic competency with a barbell and dumbbells. As long as you can lift safely on your own you'll make great progress on the STRONG IN 60 programme. The programme is written to be easily scaleable for the first 60 days, so you can either ramp up the work, or scale back the intensity dependent on your fitness levels. Once the 60 days are complete, you'll be fully equipped to progress onto the ongoing"Forever Athletic" programme.

Expect 4 sessions per week, 3 priority strength sessions and one additional Weekend Warrior session where you pick your poison of extra conditioning or bodybuilding pump work. Training sessions vary phase to phase, session to session, but generally take between 50 and 60 minutes. They consist of a main lift for the day focussing on STRENGTH, a higher volume accessory section focussed on MUSCLE, and a short finisher to make sure you finish each session with a rewarding burn in your lungs, arms or abs. The one thing that is true about all of the sessions is that they are progressive and adaptable. They will unleash your inner athlete. If you need to be done in an hour including a shower, it can be done. I'll make sure it doesn't get in the way of your progress.

STRENGTH: Kickstart your plateaued progress. We use the 60 days to work towards a new 3RMs in the back squat, bench press and deadlift. It is not uncommon for members to hit their old 1RM's for 3 reps within the initial 60 days. FAT LOSS: If you've been struggling to lose that final stubborn 5kg of body-fat, STRONG IN 60 is perfect. We aim for around 0.5-1% of your bodyweight loss per week on average over the 60 days if fat loss is your priority goal.

MUSCLE GAIN: Is getting athletically jacked your main goal? If so we aim for around 0.5% increase of your bodyweight on average over the 60 days if muscle gain is your main goal. BODY RECOMPOSITION: Happy with your current weight but want to trade some softness for some size? Expect visible results in your progress photos at the end of the 60 days if you are looking to burn fat and build muscle. CONFIDENCE: Immediately. Confidence doesn't come from biceps and abs, it comes from the feeling of being in control of your body and lifestyle again. STRONG IN 60 gives you that from day 1.

STRONG IN 60 isn't just another body transformation offered by a young fitness influencer. This is a specifically designed strength and conditioning programme and lifestyle written for everyday people who want to escape the frustrations of going it alone in the gym, and unleash their inner athlete through focussed training, nutrition and coaching. My passion is helping people just like you become confident, in control, and ultimately happier by becoming your best physical self, and benefitting from everything I know that brings. Because I know you WANT biceps, abs and a 1.5x bodyweight bench press, but I also know you NEED more energy, more vigour, and more confidence throughout your life. So STRONG IN 60 delivers everything you need in the gym EFFICIENTLY, everything you need in your lifestyle EFFECTIVELY, and saves you as much time, energy and focus for all the other important areas of your life as possible. Part of the skill of being an S&C coach over a personal trainer, is the ability to assess the needs of the athlete (you), and relate that to what the research suggests works (I constantly study it), and combine it with experience (I have lots). That means, instead of handing out the programme that helped the 20-something sarm-swole influencer get themselves in shape, I've created something that is designed to work FOR YOU. Sure you will have to put in work and make some changes, but the whole programme and lifestyle approach is designed around making an athletic lifestyle as simple and efficient as possible. In turn, that makes this something that I believe will get you in shape FOR LIFE (Forever Athletic if you will), as you won't have to put your actual life on hold for 8 weeks to complete it. My aim is to be the last coach you ever need, by taking you from an everyday man to an everyday athlete.

The things you have tried before haven't worked because:

- They tried to fit 6-12 months worth of progress into 6-12 weeks.

- They asked you to put your entire life on hold while you did it.

- Their answer to plateaued progress was just "more training + less food"

- It wasn't built on 16 years coaching experience, 11 years as an accredited strength and conditioning coach, an MSc and thousands of previous client results.

If you want a quick 8 week transformation for your next holiday or a completely unnecessary photoshoot, this is not for you. If you want to change your life for the long run by becoming the everyday athlete you've always wanted to be, starting with a short 60 day commitment... STRONG IN 60 is the best place for you to start.

I've been a personal trainer for over 17 years. I've been an Accredited Strength and Conditioning Coach (ASCC) with the UK Strength and Conditioning Association (UKSCA) for over 10 years. I've been a Precision Nutrition coach for 8 years. And I've been online coaching since 2012, when I ran my first fat-loss transformation plan called "Fat Loss February" (it went great, but I've also learned a hell of a lot since then). Over the years I have coached THOUSANDS of people, from TeamGB Athletes to the everyday man looking to become the everyday athlete. I was inspired by some of the earliest adopters of online coaching when I was an athlete myself. I experienced first hand the impact they can have on your strength, nutrition and confidence while they helped me transform myself from an enthusiastic but inexperienced gym-goer, to a strong, confident, powerful competitive athlete. But the main thing I've learned in my 30s, as a self-employed coach with a wife, dog and ever growing list of responsibilities is that this all needs to fit. I know you can't dedicate your whole life to this. There are too many other important and fulfilling aspects of your life that also demand your time and energy. It's now my mission to help people juts like you, maximise their strength, fitness and nutrition to build the everyday athlete lifestyle. The lifestyle that leaves you strong, confident and in control no matter what life throws at you. And don't just take my word for it, read my testimonials HERE.

The biggest mistake people make when trying to get in shape is going it alone. The support of a coach to focus your attention, direct your effort and guide you every step of the way is HUGE. But the support of a community can be the thing that really makes this all stick once and for all. Making some the changes you will make on STRONG IN 60 will be jarring to people around you, and prompt some unintentional resistance from family and co-workers. "Why are you eating that?". You don't need to do that". "Just take a day off". So you have to find a community of people who are moving in the same direction, pursuing the same goals, and experiencing the same successes and challenges along the way. These are the people that will be there for you when your motivation is lacking, when you think you're stuck, and when you want to share a big win with people who get it. Plus, group online coaching is the most affordable coaching option I offer. Meaning you can get all the benefits of coaching, support and community for longer. Given the choice, I would personally chose to do group coaching for a longer period than shorter block of 1-1 coaching if you're on a budget. The extra time and repetition on habits, routines and systems will be a huge difference make. And that's from someone who offers a higher priced 1-1 service.

Some will perceive this as expensive, some will perceive this as cheap. My sole aim as the provider is to deliver outstanding value. At £249, the price of STRONG IN 60 is almost half that of my bespoke online coaching rate, which in turn is a fraction of my in-person coaching rates. That doesn't mean this is cheap or that the other options are expensive. They are all excellent value, and deliver more than they should for their price points. I genuinely care about everyone who decides to work with me, and I want to offer them nothing but the best value I can possibly offer. Once you're inside, you'll realise just how good value this is. The only way you waste your money is if you don't commit to the process. I won't lie to you. It will take work and at times it won't be easy. But I will make it as simple, efficient and effective as possible for you. And before you consider the cost of making this change, consider the cost of staying the same. Continuing with the lifestyle drift, the frustration, the lack of energy, the loss of mojo, and the absence of confidence. It will be worth it, or your money back.

To follow STRONG IN 60, you'll need access to a barbell, bench, rack, some dumbbells and a kettlebell. If you're a member of a gym you will get opportunities to utilise some resistance machines, but free-weight alternatives will always be offered. Some CV kit will help too, but you can always run. If you need a program designed with very minimal or specific equipment in mind, you'll be better served with my bespoke online coaching package.

Step 1 is to sign up for the 7 day free trial. Hit the link below this FAQ to do this. You'll get instant access to a reduced version of my Athlete Resource Vault including free recipes, nutrition set-up process and everything else you'll need to get up and running on your nutrition within 30 minutes of starting your free trial. I'll then send you an invite to access the coaching app and programme within 24 hours (be patient, I have to do this manually). You'll then be good to go and start your 7 day free trial. To access the free trial you will need to enter your payment details. If you love the free trial, you'll be automatically billed for your first month and the programme will continue. If it's not for you, just let me know by emailing me at ian@coachianwood.com to cancel your trail before the first payment, no questions asked. I'm confident that once you try it, you'll love it. Everything is geared to just help you get started as easily as possible.

PAYMENTS

Payments are made monthly, in full, in advance by credit or debit card securely via Stripe upon completion of the 7 day free trial. These payments will be taken recurring monthly, on the date of your first day of STRONG IN 60 after the 7 day free trial.

CANCELLATIONS

After your first payment, if you wish to cancel anytime, just inform me via the in-app messenger or email me at ian@coachianwood.com and I will cancel your subscription at the next payment date. There is no minimum term for STRONG IN 60. A cancellation is never an issue and part of the process of coaching. Any feedback you're willing to give in the process is warmly welcomed and really helps me to refine the program for future clients. I may even be able to make an edit for you that makes your training feasible again. Just let me know via the app or via email and we can do whatever is best for you. REFUNDS If you decide STRONG IN 60 is not for you during the 7 day free trial, email me at ian@coachianwood.com to cancel with no questions asked before an payments are taken. Once your first payment for STRONG IN 60 is taken, you have 7 days to contact me via email or in-app messenger to cancel your first month and receive a refund. After 14 days from the start of your trial, once a payment has been taken, a refund will not be delivered unless you have followed the cancellation process above. This is also a results guaranteed program, so if you commit to and complete 90% of the sessions and adhere to your recommended nutrition advice and are not happy with your progress, I will give you a full refund if requested. I am also a human being and a good person. If you are having any issues please contact me and I will be happy to discuss.